RANGKUMAN CHAPTER 12 - CHAPTER 20

Chapter 12: Strategies for Analyzing and Entering Foreign Markets

·         Specialized Entry Modes

Contract Manufacturing

Management Contract

Turnkey Project

  

Chapter 13: International Strategic Alliances

·         Types of Alliances

-          Comprehensive

-          Functional

o   Production

o   Marketing

o   Financial

o   Research and Development

Chapter 16: International Marketing

·         Marketing : Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods,and services to create exchanges that satisfy individuals and organizational objectives

·         Promotion Mix

-          Advertising

-          Personal Selling

-          Sales Promotion

-          Public Relations

·         Basic Parts of a Distribution Channel

-          The manufacturer

-          A wholesaler

-          The retailer

-          The actual customer

Chapter 17: International Operations Management

·         International Operations Management

-          Operations Management: the set of activities an organization uses to transform different kinds of inputs into final goods and services

-          International Operations Management: the transformation-related activities of an international firm

·          

Chapter 18: International Financial Management

·         Method of Payment

-          Payment in advance

-          Open account

-          Documentary collection

-          Letters of credit

-          Credit cards

-          Countertrade

·         Documentation for Letters of Credit

-          Export licenses

-          Certificates of product origin

-          Inspection certificates

·         Types of Letters of Credit

-          Advised letter of credit

-          Confirmed letter of credit

-          Irrevocable letter of credit

-          Revocable letter of credit

Chapter 20 : International Human Resource Management and Labor Relations

·         Human Resource Management (HRM)

-          Set of activities directed at attracting, developing, and maintaining the effective workforce necessary to achieve a firm’s objective

-          Differences in culture, levels of economic development, and legal systems among countries may force changes in HRM systems

·         Scope of Internationalization

-          Size of staffing tasks depends on scope of firm’s international involvement

Export department

International division

Global organization

·         Strategies for Staffing

-          Ethnocentric staffing model

-          Polycentric staffing model

-          Geocentric staffing model

·         Phases in Acculturation

-          Honeymoon

-          Disillusionment

-          Adaptation

-          Biculturalism